Home Fashion Designer Spotlight: Asma Waqar

Designer Spotlight: Asma Waqar


With many fashion designers emerging, Asma Waqar stands out amongst the others without a doubt. With a passion for fashion and amazing ideas, we caught up with Asma and talked to her about style, fashion and much more.

The Blush Works: Tell us about yourself and your brand.
Asma Waqar: Though I don’t have any formal degree in fashion designing, I always had an eye for fashion and designed clothes for my daughter and other family members. After my kids grew up I suddenly had plenty of spare time at my hands. So, I joined IVY that is already a brand run by my sister in law.


Thats how FLORA started!

In Pakistan you don’t find too many options for western wear, that too affordable, so Flora is a fusion of western and eastern wear. For women who work or go to college and who don’t have time to get clothes stitched, it is a great option to get ready-to-wear trendy clothes for work or even party wear.


TBW: How did it all start? Was it something you always wanted to do?

AW: I never thought i would do this so it was a spontaneous decision and I am loving it now!


TBW: What inspires you?

AW: Inspiration can come from anywhere, we need to be open to everything around us. Whatever gets your creativity juices flowing.


TBW: One celebrity you’d like to work with and why.

AW: Queen Rania. It would be a dream come true.


TBW: Three fashion accessories you think everyone should have.

AW: A pair of high heels, cocktail ring and an eye-catching clutch.


TBW: Advice for up and coming designers.

AW: Think positive, be creative and work hard. You can do it!

Follow Asma Waqar on Instagram: @theivyofficial

By Parkha Faisal